How AI Actually Sees You
Search engines index keywords. AI systems cluster meaning. LSO aligns your declared identity with how large language models position you inside their semantic understanding.
Run an Intent Mirror How It WorksThe AI Perception Gap
There is often a gap between how you describe yourself and how AI systems cluster your brand in latent space.
Declared Intent Vector (DIV)
Your mission, values, keywords, tone and positioning — how you believe you are perceived.
Observed Latent Vector (OLV)
How AI models cluster your public signals — website copy, metadata, social posts, associations, and semantic proximity to competitors.
- AI summaries feel inaccurate
- Authority does not compound
- You are clustered near unintended narratives
- Competitors outrank you in AI responses
What is Latent Space Optimization?
LSO is the strategic alignment of your public communication with how AI models structure meaning.
Unlike traditional SEO, LSO does not optimize for search rankings.
It optimizes for semantic clustering inside large language models — the systems increasingly answering questions on behalf of users.
LSO ensures when someone asks AI about your field, your narrative appears correctly positioned.
The LSO Framework
1. Intent Capture
Structured form defining your mission, tone, values, audience and positioning objectives.
2. AI Perception Scan
Analyze how major LLMs summarize and cluster your public presence.
3. Vector Gap Analysis
Compare Declared Intent Vector (DIV) to Observed Latent Vector (OLV).
4. Strategic Realignment
Rewrite messaging, metadata and positioning to reduce semantic drift.
The Intent Mirror™
A diagnostic report revealing how AI systems interpret you — and how to realign perception with intention.
Included:
- Declared Intent Vector summary
- Observed AI clustering analysis
- Competitor proximity mapping
- Semantic drift identification
- Rewrite recommendations
- LSO alignment score
We do not control AI systems. We optimize how your meaning enters them.
SEO vs LSO
SEO
- Keyword ranking
- Search engine indexing
- Link building
- Traffic acquisition
LSO
- Semantic clustering
- AI answer positioning
- Narrative authority
- Latent space alignment
As AI replaces traditional search summaries, LSO becomes foundational.
Align How AI Understands You
Clarify your intent. Measure semantic perception. Position yourself deliberately in the AI era.
Start the Process Learn the Framework