Audit your own AI perception — in 90 minutes
A guided 10-step self-serve audit with structured prompts, scoring framework, DIV writing guide, and 30-day action plan — everything you need to understand and start closing your AI perception gap yourself.
The DIY Toolkit gives you the same structured methodology used in the AI Perception Report™ — in a self-guided format you run yourself. No waiting for delivery. No intake form. Open the document, follow the steps, and have your baseline score within a session.
A complete self-audit in one session
Setup sheet
Fill in your brand details, category, competitors, and ideal client before running any prompts.
OLV extraction
Run identity prompts in ChatGPT, Claude, and Grok. Copy every response verbatim.
Category audit
Test whether AI places you in the right category and whether it recommends you when asked.
Audience check
Compare AI's audience description to your actual ideal client. Identify mismatches.
Competitive position
See how AI positions you relative to named competitors and whether your edge is visible.
Signal gap detection
Find what AI doesn't know about you — the absence is as important as the presence.
Score your alignment
Rate 5 dimensions 1–10. Calculate your baseline alignment score out of 50.
Write your DIV
Craft your Declared Intent Vector — the target description you want AI to have of you.
Identify your TAGs
Find your 3–5 Primary TAGs — the semantic anchors that must appear in everything you publish.
30-day action plan
Three specific, prioritised actions to close your most important gap in the next month.
Everything you need, nothing you don't
Guided prompt set
10 structured prompts with instructions on what to look for, what to flag, and how to interpret each response. Works with ChatGPT, Claude, and Grok.
Scoring framework
Rate your alignment across 5 dimensions — Identity, Category, Audience, Differentiation, and Signal Density — with a clear guide to interpreting your total score.
DIV writing guide
A 6-question template that walks you through writing your Declared Intent Vector — the precise description you want AI to have of you — with a worked example.
TAG identification process
A structured AI-assisted process for identifying your Primary TAGs — using your own DIV as the input and getting TAG candidates from Claude directly.
30-day action plan
Quick wins, content actions, and a Day 30 reaudit checklist — so the session produces committed actions, not just insight.
PersonAI file template
A ready-to-fill markdown template for building your PersonAI file — the portable identity document that anchors every AI conversation you have.
Ready for a professionally conducted audit?
The DIY Toolkit gives you your baseline. When you're ready for a full competitive latent map, complete TAG Schema, and 90-day roadmap — the AI Perception Report™ and AI Alignment Audit™ take it from there.