For brands & professionals

Some of this you can explore alone.
Some of it goes further with company.

The free check shows you a glimpse. What follows here is for when you want to go deeper — with someone alongside you who's spent real time inside how these systems form their impressions, and who can help you make sense of what you find.

What's trained in
The impression AI systems carry from everything they've learned over time.
What's surfacing live
What AI finds when it looks at the open web right now, today.
What's circulating socially
The real-time conversation — forums, threads, the discourse around you.

The conversation about you is already happening — you're just not always in the room for it.

For individuals, this can be a curiosity. For a brand or a professional reputation, it tends to carry more weight — because the people forming opinions about you are increasingly asking AI first, and the answer they get becomes part of how they approach you next.

Before the call

"Let me just check what I can find on them."

A prospective client, partner, or journalist quietly asks an AI system about you before reaching out. Whatever comes back colours the conversation that follows — whether or not it's accurate.

After a pivot

"Why does it still describe us the old way?"

You've repositioned, rebranded, or grown into new work — but AI's impression hasn't caught up yet. The lag between who you've become and what's reflected back can feel disorienting.

Scaling trust

"We can't be in every room ourselves."

As reach grows, more of your reputation is formed in conversations you'll never witness. Understanding what AI tends to say in those rooms becomes part of understanding your own reputation.

Three ways to go deeper, each a fixed, known cost.

No range, no quote process — pick the depth that matches where you are, and the price is the price. Scope (personal, brand, or both together) is worked out with you after you start, not before.

Prices in USD · ZAR available on request
The low-risk first step
AI Visibility Report
$197
One-time · 5 business days

A done-for-you look across the AI systems people are actually using, mapped against how you intend to be understood.

  • Your OLV across 3 AI systems
  • Gap map against your intent
  • One prioritised next move
  • PDF + short written notes
See what's included →
Diagnostic + direction
Signal Atlas Pro™
$1,997
One-time · standalone

Everything in Signal Atlas, plus a considered strategy for actually closing what you find — not just the picture, but a way to move with it.

  • Everything in Signal Atlas
  • An execution & alignment strategy
  • Sequenced priorities, not just a list
  • A natural step toward ongoing Stewardship
Explore Signal Atlas →
Ongoing · for Atlas clients

Latent Stewardship — $500/mo

This rarely stays settled for long. Stewardship is the ongoing attention some Atlas clients choose afterward — for now, a waitlist rather than an open product.

Learn more / join the waitlist →

There's no single right place to start. See what sounds closest to where you are.

These aren't rigid categories — more a few honest scenarios. If one sounds like you, that's probably a reasonable place to begin. You can always go further later.

Still not sure? That's completely fine. Most people start with the free check and let what they find decide the next step — there's no penalty for taking the slow path in.

Why isn't there a free trial of Signal Atlas?
The AI Visibility Check and the $197 Report serve that role — they're the low-commitment ways to see if this is worth going further with, before a bigger step.
How do you decide whether to scope my project as personal, brand, or both?
After you start, not before. A short intake conversation determines what's most useful to explore — sometimes the most revealing thing is seeing where a personal signal and a brand signal pull in different directions.
What happened to the AI Identity Audit?
It's been folded into Signal Atlas, which now covers that same depth (and more) at a clearer price point. If you were exploring the Audit, Signal Atlas is where that work lives now.
Is there a self-serve, lower-cost option?
Not currently listed here — the free check is the self-serve entry point for now. If that changes, it'll be reflected on this page.
Can I pay in ZAR?
Yes — get in touch and we'll arrange it. USD is the default shown here since pricing is fixed per product.
What if I'm not sure Signal Atlas or the Report is right for me?
That's a completely reasonable place to be. Start with the free check and see what it surfaces — it usually makes the next step clearer than guessing upfront would.
Wherever you are with this

There's a place to start that doesn't ask too much of you yet.

Begin with the free check, or — if you already know you want the fuller picture — go straight to Signal Atlas.